Reaching Expectant Mothers: The Impact of Nationwide Advertising

While online marketing has no doubt expanded the opportunity for adoption professionals to gain an audience with expectant mothers throughout the country, the practice of advertising beyond the geographic bounds of one’s professional license raises ethical questions and concerns. Does the concept of a “Nationwide Agency” (without a bricks and mortar presence to back it up) unacceptably compromise the quality of support and education we’re able to provide our clients? If so, how can licensed adoption professionals collaborate to ensure the viability of our organizations while maintaining high ethical standards? Further, how do we ensure partnerships with unlicensed professionals don’t compromise our established standards of practice?

Celeste Liversidge, JD – Adoption Attorney, Adoption Law Group, and Founder, TruAdopt Law
Katherine Monroe, MSW – Social Worker and Adoption Service Provider, Independent Domestic Adoptions
Kelsey Vander Vliet Ranyard – Director of Advocacy and Policy, AdoptMatch
Jill Cucullu, JD – Adoption Attorney, Adoption Law Group

Course length: 60 minutes

Certificate type: This course offers a Social Work CE certificate

Credit type: Ethics CE

After attending this course, participants will be able to…
• Recognize how adoption agencies and attorneys can uphold state laws and ICPC regulations in the current landscape of nationwide advertising.
• Identify the risks and impacts of nationwide advertising on all adoption triad members.
• Describe best practices when working with expectant parents or prospective adoptive parents from out of state.

Course level: Beginning
Cost to register: $15

If you are a NCFA member, look for your discount code in the membership portal.